Our mission is to create comfortable, safe, and stylish accessories and apparel that allow active women to enjoy and explore the outdoors and rise to the challenge of any adventure.


  • There is nothing more important for the body, mind, and soul than connecting with the natural world around us and with the inner strength within us

  • Outdoor exploration is not possible without preserved, natural, and wild places left to explore.  We support the preservation of our nation’s public lands for our enjoyment now and in future generations

  • Family always comes first.  As a family-owned and operated business, no business decision or difficulty will ever surpass the importance of the family bond that unites us

  • Without our customers who want to push their own boundaries, explore, and adventure, our products are meaningless.  Therefore, serving our customers as if they were our own family is of the utmost importance

  • The quality of products made in the USA cannot be matched, and supporting local businesses and contractors will always be a priority

  • Athletic, active, and adventurous women are beautiful and have unique needs upon which we will focus our products and offerings.  They deserve to feel capable, beautiful, and empowered to take on any challenge